Museum Franz Gertsch
Visual identity and communication
Foto: Balthasar Burkhard © Vida Burkhard / Fotostiftung Schweiz
2012 – on going
In late 2011, we developed the visual identity and corresponding promotional materials for the Franz Gertsch Museum in Burgdorf, Switzerland. Since then, we have been regularly designing all communication materials, including invitation cards, posters, programme booklets, and informational materials.
Current exhibitions:
Cantonale Bern Jura 2024
Louisiana Visits Franz Gertsch
Nature Morte. Die KWS-Sammlung zu Gast
Franz Gertsch in front of his masterpiece Johanna and working on a woodcut.
Foto: Balthasar Burkhard © Vida Burkhard / Fotostiftung Schweiz
One artwork from the temporary exhibition is always used as the main keyvisual for a campaign spanning over posters, invitation cards and the covers of programme booklets.
Various F12 posters of the national-wide campaign of the museum.
Each edition features one work of Franz Gertsch, and one work from the temporary exhibition, as well as the screen printed exhibition information.
Much attention to detail was given to the design of the website’s calendar, ensuring the complex layout from print was effectively adapted for the web.
For the responsive design, various methods were used to present content optimised for each device.
For example, the exhibition text is segmented, such as after the introduction, while the logo is floating on a second level on the image, to enable dynamic and engaging layouts.
Anniversary logo under the topic Kaleidoscope.
Typefaces in use:
Corporate S by Kurt Weidemann
DTL Documenta by Frank E. Blokland